Case Study: a personal care brand boosts AI visibility and organic search growth with Novi Connect

Personal Care Brand boosts share of voice 70% with Novi Connect

A fast-growing personal care brand was struggling with its visibility in AI shopping results. Its products were present but not ranking highly, causing them to be overlooked while competitors captured valuable recommendations. The brand partnered with Novi Connect to move from being merely present to becoming a preferred option in these critical AI-driven interfaces.

Novi Connect implemented a targeted strategy that involved optimizing product data for AI readability and distributing it through key channels. This solution led to significant results, including a 70% increase in share of voice and over 40% growth in its AI audience. Key products achieved top 10 rankings, and the brand also saw a 2x growth in new users and conversions from organic search, solidifying the measurable impact of Novi's work.