Case Study: Kuli Kuli Improves AI Visibility and Conversion with Novi Connect

Kuli Kuli boosts AI product visibility 5–10x with Novi Connect

Kuli Kuli, a food brand, faced a challenge where AI systems were misinterpreting its catalog of 15 SKUs as over 1,000 products, making it difficult for its products to be accurately identified and recommended. Partnering with vendor Novi Connect, the company sought to improve its AI product visibility and understanding.

Novi Connect implemented a solution that included re-architecting site content for AI readability, expanding structured data, and developing high-intent content. The results were significant, including a 5-10x increase in product visibility, a 49% growth in Google/Gemini traffic, and a 10%+ conversion rate from ChatGPT traffic. Kuli Kuli also saw its share of voice jump from 0.6% to 4.6% and its overall traffic-to-purchase conversion rate increase by approximately 3x.

Kuli Kuli