Case Study: Dropps boosts AI product visibility with Novi Connect

Dropps boosts product visibility 3x with Novi Connect

Dropps, a direct-to-consumer brand, faced a challenge with fragmented product data and a website that was not easily machine-readable. This limited the visibility of their AI product recommendations, as large language models (LLMs) could not reliably access their product information as a source of truth. Novi Connect's analysis found over 1,000 product variations online, creating confusion.

Novi Connect developed a technical and content optimization plan to make Dropps' product proof into authoritative signals for LLMs. The solution included making the DTC site machine-readable, adapting product content, and publishing clean data across multiple feeds. The results included a 3x increase in product visibility, a 3.5% share of voice, a 443% YoY growth in Google/Gemini traffic, and a 26% increase in conversion from AI and search traffic.

Dropps