Case Study: a retailer becomes visible to AI in under two months with Novi Connect

a retailer becomes visible to AI in 8 weeks with Novi Connect

A retailer with a new e-commerce platform faced the challenge of having no digital authority, making it invisible to AI systems. It launched without search history, backlinks, or any signals for AI to evaluate its trustworthiness. Novi Connect was engaged to build this authority infrastructure from scratch so AI could understand and recommend its products.

Novi Connect constructed the entire layer of AI authority by implementing structured product schema, mapping products to shopping queries, and building third-party signals from zero. The results were achieved in under two months, with the first AI citation appearing in just 8 weeks. Novi helped the retailer achieve a 3.4x higher citation rate for its final product cohort and gained visibility for 107 category queries.

Retailer