Case Study: Apartment and Office Building Association of Metropolitan Washington achieves 90% member engagement and real-time collaboration with Novi AMS

How AOBA Stayed Connected To Its Members During the Pandemic

The Apartment and Office Building Association of Metropolitan Washington (AOBA) needed a better way to keep members informed and engaged during the COVID-19 pandemic after relying on email, a website, a bimonthly newsletter, and low-engagement social media. AOBA selected an online community solution using Sengii integrated with Novi AMS to provide easy member communication, privacy controls, and quick adoption by staff and members.

Novi AMS enabled a seamless Sengii integration—clean data tools, Groups sync, Single Sign-On, and direct email reply—so members could participate with minimal friction. In under two months AOBA Connect logged over 30,000 email views, 90% member engagement, 200+ discussions, and a 72% average reply rate, improving real-time communication and staff support for AOBA’s membership.

Apartment and Office Building Association of Metropolitan Washington

Brandy Peak

Director of Education and Events