Case Study: Southwest Florida Apartment Association (SWFAA) achieves 890% non‑dues revenue growth and reclaimed staff time with Novi AMS

Holli Noel-Depold Increased Membership Dues Revenue by 28% and "got her life back"

The Southwest Florida Apartment Association (SWFAA) faced chronic staff overload and time-consuming manual processes that limited member engagement and growth. Holli Noel, SWFAA’s primary operations staff member, was working 60-hour weeks until the association adopted Novi AMS, an association management platform that promised integrated payments, registrations, reporting and a modern website.

Novi AMS automated credit card processing, registrations and reporting, eliminated many manual workarounds, and powered a new website with member directory listings and advertising opportunities. As a result, SWFAA saw a 17% increase in educational events revenue, a 28% increase in advertising revenue, an 890% increase in non-dues revenue, and covered half of their annual Novi AMS dues in four months — while giving Holli back time to focus on members and family.

Southwest Florida Apartment Association (SWFAA)

Holli Noel-Depold

Primary Operations Staff Member