Case Study: The Dairy Practices Council achieves growth and streamlined operations with Novi AMS

Growing An Association In The Middle Of A Pandemic

The Dairy Practices Council, a national organization focused on milk quality and sanitation, faced a growth challenge during the COVID‑19 pandemic with only one part‑time staff member managing day‑to‑day operations and a suddenly virtual annual conference. They needed to consolidate disparate systems, implement a members‑only portal, add e‑commerce, and expand classes and events, so Executive Vice President Mary Wilcox led a transition to Novi AMS to streamline the association’s technology and workflows.

Novi AMS delivered a full AMS migration with hands‑on onboarding support, a new members‑only portal, e‑commerce and an updated website that increased sponsor benefits. The switch freed up staff time, enabled a more successful virtual conference with more attendees (60% of registrants were first‑time attendees), and unlocked new sponsorship revenue streams through featured blog posts and homepage promotions — measurable impacts credited to Novi AMS.

The Dairy Practices Council

Mary Wilcox

Executive Vice President