Case Study: Florida Apartment Association boosts advocacy, events, and member outreach with Novi AMS and Google MyMaps

Florida Apartment Association uses Novi AMS to map member data across 3 ways to boost advocacy, events, and recruitment

The Florida Apartment Association, a statewide organization, sought to powerfully demonstrate its membership's geographic impact to legislators as part of its advocacy efforts. They partnered with vendor Novi AMS to utilize Google MyMaps, a free tool, to visually represent member distribution across congressional districts.

Novi AMS provided the methodology for the customer to create a custom map using their member data, which served as a compelling visual leave-behind for elected officials. This solution effectively illustrated the association's widespread influence and positive impact on local businesses and populations within each legislator's territory, enhancing their advocacy outreach without the need for a costly dedicated platform.

Florida Apartment Association