Case Study: The Big Biscuit achieves consistent brand identity and scalable franchise growth with Novella Brandhouse

The Big Biscuit scales to 22+ locations with Novella Brandhouse

The Big Biscuit, a growing breakfast and lunch spot that expanded from a local diner to over 22 locations, faced challenges with inconsistent branding and a lack of clear, differentiated messaging. To support their franchise model, they partnered with the vendor Novella Brandhouse for brand strategy and visual identity services.

Novella Brandhouse developed a comprehensive solution, establishing a consistent style guide with colors, typography, and icons for all franchises. They also crafted key brand messages to communicate a hospitable and abundant identity. The customer was highly satisfied, stating that the brand book truly captured their essence. The work by Novella Brandhouse provided the branding consistency needed for successful scaling.

The Big Biscuit