Case Study: City of Jefferson City, Missouri modernizes its civic brand with Novella Brandhouse

City of Jefferson City, Missouri earns AIGA A20 finalist recognition with Novella Brandhouse

The City of Jefferson City, Missouri engaged the vendor Novella Brandhouse for a brand identity project. The municipal government needed a new visual identity, as its existing logo lacked uniqueness. The challenge was to create a brand that reflected the city's modern values while also incorporating its rich historical elements.

Novella Brandhouse addressed this by conducting on-site research to understand the city's architecture and history. The solution included a new logo inspired by the Capitol dome, railroads, bridges, and the Missouri River, along with a complete visual system of fonts, colors, and a custom pattern. This new identity, which earned a finalist spot in the 2025 AIGA A20 Awards for Branding and Identity, provided the city with a consistent brand for all its digital and printed materials.

City of Jefferson City, Missouri