Case Study: Chicken N Pickle unifies brand positioning and messaging with Novella Brandhouse

Chicken N Pickle sharpens brand positioning with Novella Brandhouse

Chicken N Pickle, an entertainment venue and chef-driven restaurant, faced a challenge in scaling its brand consistently across new markets and channels amidst growing competition. The company needed a unified brand voice and a clear positioning strategy that could communicate its unique, diverse offerings without alienating potential customers. They partnered with Novella Brandhouse for services including brand positioning, messaging strategy, and marketing plan development.

Novella Brandhouse conducted in-depth research into the competitive landscape and customer motivations, leading to the core campaign message: "It's not one thing. It's everything." This provided a strategic value proposition and an "upbeat, inclusive" brand voice for Chicken N Pickle. The vendor also delivered a comprehensive marketing plan and creative direction, giving the internal team a consistent north star for all communications while preserving the local feel of each venue.

Chicken N Pickle