Case Study: Beacon Mental Health boosts brand recognition with Novella Brandhouse

Beacon Mental Health serves 9,000 people a year with Novella Brandhouse

The customer, Beacon Mental Health, faced a significant challenge with its former identity as Tri-County Mental Health Services. The community did not understand the organization's mission or the full range of services it offered, leading to confusion, stigma, and a misconception that it was a government entity rather than a non-profit. To address this, they enlisted the help of the vendor, Novella Brandhouse.

Novella Brandhouse began by conducting market research with a strategic partner to understand the brand's perception. Based on the findings, they developed and implemented a comprehensive solution including a new name, brand identity, messaging, and marketing strategy. The rebrand to Beacon Mental Health was a great success, earning a Gold Award and generating overwhelmingly positive feedback from clients and the community, effectively clarifying the organization's mission and impact.

Beacon Mental Health