Case Study: VIA Rail optimizes SEM campaigns with Novatize

Via Rail reduces campaign structure by 83% with Novatize

Via Rail, Canada's national passenger rail service, faced challenges with the complexity and manageability of its Google Search Network advertising accounts. They commissioned the vendor Novatize to conduct a comprehensive technical and strategic audit of their SEM efforts to improve effectiveness and optimize their budget allocation.

Novatize implemented a complete restructuring of the advertising campaigns, which involved a significant simplification of the account structure and a strategic reallocation of budgets. This solution led to an 83% reduction in the number of campaigns, drastically reducing the workload and risk of errors. The efforts by Novatize helped Via Rail improve its SEM effectiveness and contributed to supporting its substantial annual revenues.

Via Rail