Case Study: Tella & Stella unifies B2C and B2B commerce on Shopify with Novatize

Tella & Stella grows sales 23% with Novatize

Tella & Stella, a brand offering accessories for dogs and cats, faced the challenge of unifying its B2C and BB eCommerce ecosystem to deliver a consistent experience for consumers and retail partners while accelerating its national growth. The company partnered with vendor Novatize on the Shopify platform to streamline its operations, simplify B2B ordering, and support expansion into new markets.

Novatize implemented a unified commerce environment powered by SparkLayer for the B2B portal, which provided retail partners with negotiated pricing and a streamlined order process. On the direct-to-consumer side, they deployed tools like Rebuy for product recommendations and Klaviyo for marketing. This solution resulted in a 23% increase in sales, a 3% increase in average order value, and a 76% increase in sessions from newly targeted regions, solidifying Novatize's role as a key growth partner.

Tella & Stella