Case Study: Camso achieves a smoother eCommerce experience with Novatize

Camso achieves 89% user test success with Novatize

Camso, a subsidiary of the Michelin Group specializing in off-road mobility systems, faced the challenge of launching and optimizing its eCommerce site for complex products like UTV, ATV, and snowmobile tracks. Their goal was to create an intuitive shopping experience that simplified the purchase process for both new and existing customers. They partnered with the vendor Novatize to achieve this.

Novatize implemented a UX/UI redesign that included a rethought site structure and personalized navigation for different product areas. The solution featured tools to guide users and was validated through user testing. The results included a successful site migration with no loss of traffic, a domain authority of 37 within two weeks, 124k sessions in the first quarter, and an 89% success rate in user tests. Camso reported positive feedback from dealers and time savings for its service teams.

Camso