Case Study: Brault & Bouthillier streamlines B2B ordering with Novatize’s Shopify Plus solution

Brault & Bouthillier streamlines B2B ordering with Novatize, adding 3K new customer profiles

Brault & Bouthillier, a distributor of educational materials, faced the challenge of adapting its eCommerce experience to the complex realities of B2B commerce. Their institutional clients needed features for corporate account management, large recurring orders, and specific approval processes. They partnered with vendor Novatize to evolve their Shopify Plus store to better meet these needs.

Novatize implemented a custom B2B experience on Shopify Plus using their SPINE feature accelerator. The solution included tools for company account management, quick ordering, dynamic price lists, and recurring shopping lists. This led to a significant improvement in the procurement process for clients and delivered measurable results, including an 8.6% month-over-month increase in average order value and the creation of over 3,000 new customer profiles post-launch.

Brault & Bouthillier