Case Study: Aubainerie boosts email engagement and prepares for SMS with Novatize and Klaviyo

Aubainerie lifts email open rates to 51% with Novatize

Aubainerie, an iconic Quebec retail brand, faced the challenge of migrating and optimizing its massive customer email database to shift from mass communication to a more precise, one-to-one marketing approach. They partnered with the vendor Novatize to orchestrate a complex technical migration to the Klaviyo platform, aiming to transform their data into an agile growth driver and establish a foundation for future SMS communications.

Novatize successfully executed the migration, which included a deep integration between Aubainerie's Shopify store and Klaviyo to build dynamic customer segments based on real behavior and purchase history. The results were immediate and transformative, with the open rate soaring to 51%, significantly exceeding industry benchmarks. This strategy ensured communications reached a highly receptive audience, and the successful implementation provided Aubainerie with a scalable, future-ready ecosystem for intelligent customer journeys.

Aubainerie