Case Study: HSBC achieves 150% higher conversion rates with Novatiq

HSBC lifts conversion rates 150% with Novatiq

HSBC sought to drive uptake of its Premier accounts by targeting a precise custom audience that met strict qualification criteria. The global bank partnered with vendor Novatiq to identify and reach this niche group with personalized messaging in a compliant manner.

Novatiq implemented a solution using consented telco customer intelligence to enable highly targeted programmatic advertising. This strategy resulted in a 150% uplift in conversion rates for HSBC, a 10% increase in form submissions, and a 15% decrease in bounce rate, effectively transforming passive clicks into genuinely engaged visitors.

HSBC