Case Study: e& UAE achieves 68% cost reduction and higher engagement with Novatiq

e& UAE cuts costs by 68% with Novatiq

e& UAE was facing challenges in running effective targeted online campaigns due to new privacy regulations and technical constraints. The telco needed a privacy-compliant way to utilize its own first-party data for advertising. Novatiq stepped in with its proprietary solution to help e& achieve this goal.

Novatiq's solution enabled e& UAE to use its consented customer intelligence for precise targeting in programmatic display environments. This strategy resulted in a 68% reduction in cost, a 12% improvement in engagement rates, and a 6% reduction in bounce rates for their campaigns.

E& UAE