Case Study: Choueiri Group achieves higher CTR and yield with Novatiq

Choueiri Group increases CTR in 90% of campaigns with Novatiq

The Choueiri Group's digital arm, DMS, sought innovative ways to improve advertising performance and drive greater yield for its publisher partners. To address this challenge, they partnered with vendor Novatiq and its Fusion platform.

Novatiq implemented a solution that uses the telco network to verify users, achieving near-100% match rates. This resulted in greater demand, increased yield, and guaranteed audience relevancy for the customer's campaigns. A measurable impact was that 90% of campaigns experienced an increased click-through rate (CTR).

Choueiri Group