Case Study: Niffler achieves 75% higher click-through rate with Novatiq

75% higher click-through rate for games developer Niffler

Niffler, a games development studio, wanted to reach a tech-friendly audience to drive plays of its new game while keeping ad spend efficient. Novatiq helped the customer use deterministic data intelligence to better understand and target the right audience.

Novatiq created 10 audience segments based on age, gender, device, and tech enthusiasm, using verified, consented, and privacy-compliant deterministic data. This led to a 75% higher click-through rate when Novatiq deterministic data was used, along with improved audience insights, absolute analytics across devices, and guidance for future marketing campaigns.

Niffler

Barn Cleave

Chief Executive Officer