Case Study: HSBC achieves 150% higher conversion rates with Novatiq

150% uplift in conversion rates for HSBC

HSBC, a global bank, wanted to drive uptake of its Premier accounts by targeting a highly specific audience that met strict qualification criteria. The bank worked with Novatiq to reach potential customers with compliant, high-quality user data for a more precise and personalized acquisition campaign.

Novatiq supported HSBC with consented telco customer intelligence and programmatic targeting, alongside Verve Group’s smart targeting capabilities, to compare deterministic and probabilistic approaches. The campaign delivered a 150% increase in conversion rate, a 10% increase in form submissions, and a 15% decrease in bounce rate, helping HSBC turn passive clicks into more engaged visitors.

HSBC

Meltem Gülören

Digital Marketing Manager