Case Study: Schweppes strengthens brand protection against counterfeiting with Novagraaf

Schweppes protects alcoholic drinks brands with Novagraaf in a 35-minute anti-counterfeiting webinar

The customer, Schweppes International Limited, part of Suntory Beverage & Food Europe, faced growing intellectual property risks including counterfeit products and trademark misuse. To address this challenge, they partnered with the vendor Novagraaf for support in protecting and managing their international IP portfolio.

The solution implemented by Novagraaf centered on providing responsive, reliable, and expert IP management services. This long-standing partnership has enabled Schweppes to effectively anticipate risks and protect its trademarks and other assets, though the case study does not provide specific measurable results.

Schweppes