Case Study: Orange protects its brand value and trademark portfolio with Novagraaf

Orange protects its brand value for 30 years with Novagraaf

Orange SA, a major global telecommunications corporation, faces significant intellectual property challenges, including counterfeiting, online fraud, and the complexity of managing its valuable trademark portfolio across 26 countries. To protect its brand, which ranks among France's top five most valuable, Orange has partnered with Novagraaf for its trademark portfolio management expertise for nearly 30 years.

Novagraaf provided Orange with strategic support, including proactive monitoring, trademark renewals, and tailored recommendations. This partnership delivered enhanced legal security, greater responsiveness, and better visibility over the global portfolio. As a result, Orange achieved genuine peace of mind and is now in a better position to anticipate IP risks rather than simply react to them, effectively preserving its brand value.

Orange