Case Study: Realco monitors its market and maps the biofilm technology landscape with Novable

How Realco uses innovation scouting to monitor their market

Realco, a company providing hygiene solutions in the biotechnology sector, faced the challenge of efficiently monitoring the biofilm-fighting technology landscape. Spending excessive time on inefficient Google searches with many dead-ends, their goal was to understand their market position and spot new trends faster. They turned to the innovation scouting services from Novable to address this.

Using Novable’s platform, Realco ran a campaign to identify and map companies with commercialized biofilm detection solutions. This provided them with real-time industry insights, halving the time previously spent on research. The solution from Novable enables Realco's R&D department to anticipate competition, track updates, and develop more disruptive products, giving them a significant market edge.

Realco

Laurent Delhalle

Senior Research Scientist