Case Study: Newstead Brewing Co. refreshes its craft beer range with NOUS

Newstead Brewing Co. launches a new can range in 4 years with NOUS

Newstead Brewing Co. faced the challenge of designing a new range of beer cans with a fresh, contemporary look that could still carry the legacy of their brand and compete in the crowded craft beer market. They engaged the vendor NOUS for a design solution to support the installation of their new canning line.

NOUS developed a structured yet quirky design system for the packs, using oblique hints, individualized signatures, and a ramped-up color palette for powerful shelf presence. The solution successfully allowed each beer to tell its own story while fitting into a cohesive range. The new packs were well received by consumers, helping to usher in the next successful phase for Newstead Brewing Co.

Newstead Brewing Co.