Case Study: Ink Gin strengthens brand relevance with NOUS storytelling campaign

Ink Gin boosts brand perception and grows market share with NOUS

Ink Gin, a producer of color-changing gin, faced a challenge in the saturated Australian market as its product began to be perceived as a novelty and sales started to ease. The goal was to maintain market share and increase brand relevance beyond the initial hype. The vendor NOUS was engaged to address this.

NOUS developed a storytelling-based strategy with the theme "Every story deserves Ink," positioning the gin as a catalyst for connection and memorable moments. The creative campaign featured magical product visuals and heartfelt messaging rolled out across multiple channels. This solution by NOUS successfully sparked a significant uplift in brand perception and encouraged market share growth, helping Ink Gin secure its place with both loyal followers and new customers.

Ink Gin