Case Study: Cancer Council Queensland raises awareness with NOUS

Cancer Council Queensland raises awareness with NOUS in a campaign reaching Queensland every 18 minutes

Cancer Council Queensland faced the challenge of maintaining visibility for its vital work during a broader crisis, when public attention was focused elsewhere. The vendor, NOUS, identified an opportunity to use donated commercial airtime to raise awareness with a campaign that needed a careful and appropriate tone.

NOUS conceptualized, wrote, designed, and created a television commercial with a warm, relatable, and slightly humorous message to cut through the climate of fear. The solution successfully helped raise awareness for the client's ongoing services, which include mental wellbeing support and travel services for patients, ensuring they continue to help those diagnosed with cancer every 18 minutes in Queensland.

Cancer Council Queensland