Case Study: University of British Columbia achieves safer, smoother campus mobility with NoTraffic

University of British Columbia - Customer Case Study

The University of British Columbia (UBC) faced significant traffic management challenges on its bustling campus, which is navigated by over 50,000 people daily. To address issues with congestion, safety, and environmental impact on the Wesbrook Mall corridor, UBC partnered with vendor NoTraffic to pilot an optimized, AI-driven traffic management system.

By implementing its adaptive signal control platform, NoTraffic delivered measurable improvements. The solution reduced pedestrian delays by 16-40% and vehicle delays by 7%, all while eliminating 74 metric tons of CO₂ emissions annually through less vehicle idling. NoTraffic's technology successfully enhanced safety, improved traffic flow, and supported UBC's sustainability goals.

University of British Columbia