Case Study: AppLabz boosts retention and monetization with Notix

Working In-App Push Strategy (+ Our In-App Push)

AppLabz partnered with Notix to improve key growth metrics across its app portfolio, including retention, customer lifetime value, and ROI. The company needed a better way to engage users across both Google Play and APK apps, while also addressing monetization challenges in its APK-based products.

Notix implemented a personalized in-app push strategy supported by a custom SDK, with push messages managed through both API and self-serve tools. The solution was deployed across four apps and reached more than 3.7 million users, with 82 push campaigns created; it helped reduce churn, boost retention, and increase APK revenue through additional ad monetization.

AppLabz

Ilya Pasyuk

Product Owner