Case Study: Softonic achieves higher monetization and user re-engagement with Notix

Softonic Reaches New Monetization and User Re-Engagement Heights

Softonic, a large applications and utilities platform, wanted to improve audience monetization and user re-engagement through push notifications. Working with Notix, the team sought a higher-quality push experience, better use of its subscriber database, and more effective promotion of offers and news, after previously using another notification provider.

Notix implemented customized creatives, adjusted ad frequency, precise GEO/device targeting, and scheduling based on peak activity, while also helping Softonic migrate subscribers and launch custom content and retargeting-based messages. As a result, Notix became Softonic’s main push provider, delivering stronger CPM and user engagement, with the platform managing 40 million monthly visits and 15 million active subscribers.

Softonic