Case Study: Fani Pogody boosts retention and subscriber growth with Notix

How to Grow Retention Rate For A Weather Site

Fani Pogody, a Polish weather information service, needed a better way to deliver highly time-sensitive weather alerts and improve retention. The company tried Notix as an alternative to its previous push notification provider to test whether it could reduce delivery time, boost engagement, and make billing more flexible.

Notix implemented a customized subscription prompt, scheduling, and Time-To-Live (TTL) settings so weather notifications would be sent quickly and stop being retried after they became irrelevant. With Notix, Fani Pogody increased its push subscriber base by 20% to 560K in five months, reached 20K daily returning users, and improved CTR by 2.3%.

Fani Pogody