Case Study: Gandul Network achieves higher user engagement and increased revenue with Notix

How Gandul Network Sites Skyrocketed with Notix

Gandul Network is a Romanian informational network operating multiple online newspapers (Ciao.ro, go4it.ro, go4games.ro, descopera.ro, csid.ro, cancan.ro and apropotv.ro) that needed a better way to monetize news traffic and engage readers. To address this challenge they began working with Notix at the end of February 2021 to improve push-notification collection, delivery and monetization across the network.

Notix ran a phased program—testing on Ciao.ro, analyzing delivery metrics, and then deploying branded, personalized push content with focused management (one manager per site) and an advanced SSP (real-time stats, RSS, API). In June Gandul opted into Notix’s Monetization option for sites including csid.ro and go4it.ro; the result was higher user engagement, increased revenue (turning push subscribers into a revenue stream) and no rise in unsubscriptions as Notix scaled the solution across the network.

Gandul Network