Case Study: Mallu Group achieves 6M+ subscribers and 30% revenue growth with Notix

From 200k to 6 million subscribers and +30% Overall Business Revenue with Notix

Mallu Group (MalluFun Games), run by Abijith Joju, faced low engagement and poor results from multiple push notification providers: only about 200,000 mostly inactive subscribers, wasted time and money, and weak delivery and support. To address this, Mallu Group switched to Notix’s Push Notification service and monetization plan to rebuild subscriber engagement and monetize traffic.

Notix implemented a scalable delivery engine, a free monetization plan, and hands‑on support while Mallu Group sent 1–2 targeted pushes per day and selectively enabled offers. As a result, Mallu Group’s subscriber base surged from roughly 200k to about 6–6.6 million within weeks, achieved roughly 30x more active subscribers, and increased overall business revenue by about 30%—benefiting from Notix’s high (~90%) delivery rates and continuous support.