Case Study: Cracku achieves 100% push delivery and higher click rates with Notix

Cracku - Customer Case Study

Cracku, an Indian educational portal with about 1.3 million monthly active users, was already using push notifications from another provider but was only reaching a small portion of its audience and wasn’t getting the click performance it wanted. The company needed a more reliable way to communicate with users and improve engagement across its website and YouTube channels.

By switching to Notix push notifications, Cracku achieved 100% delivery, nearly real-time timing, and much better targeting based on user behavior and schedule. In about 1.5 months, Notix helped Cracku collect 25,000 new subscribers and increase engagement to 55%, while pushing click volume from about 25 clicks per notification to over 50, effectively doubling the click rate.

Cracku