Case Study: Contteudo Achieves 3.4M Subscribers in 2 Months with Notix

Contteudo - Customer Case Study

Contteudo, a Brazilian media group, was using push notifications for four years with another provider but was unhappy with the cost-to-engagement ratio. The publisher, which runs more than 20 Portuguese-language content sites, looked for a better push notification solution to improve audience engagement and make better use of its large subscriber base.

Notix helped Contteudo rebuild its subscriber base and implement a new push strategy using native opt-in prompts, immediate opt-in requests, scheduled notifications, emojis, UTM tracking, and Notix Monetization Plan. In about two months, Notix enabled Contteudo to collect 3.4 million subscribers, add around 100,000 new subscribers per day, and generate more active clicks and returning traffic while also turning push notifications into a revenue source.

Contteudo

Denis Rigotti

Chief Operating Officer