Case Study: SBI General Insurance achieves 40% more new acquisitions with NotifyVisitors

SBI General Insurance increases new acquisitions by 40% with Notifyvisitors

SBI General Insurance, supported by the State Bank of India, faced the challenge of increasing new customer acquisitions in a fiercely competitive market. They sought to boost both the volume and quality of their inbound leads and improve their conversion rates. To address this, they partnered with vendor Notifyvisitors to implement an AI-enabled lead scoring system.

Notifyvisitors implemented a solution featuring custom lead capture forms, a real-time AI-driven lead scoring model, and an abandoned form recovery system. This approach helped SBI General Insurance prioritize high-value leads for immediate follow-up while nurturing others. The results were significant, including a 40% increase in overall new acquisitions, a 20% improvement in lead-to-customer conversion rates, and a 15% reduction in customer acquisition cost.

SBI General Insurance