Case Study: Zen Media achieves 150% more content citations with Notified's GlobeNewswire GenAI Wire Press Releases

Zen Media boosts content citations by 150% with Notified

Zen Media, a B2B PR marketing agency, sought to modernize its clients' PR strategies to prove tangible business value in an AI-driven landscape where traditional metrics were no longer sufficient. Their challenge was to link PR efforts directly to measurable results like search performance and revenue, moving beyond mere visibility. To achieve this, they partnered with Notified and utilized its GlobeNewswire press release distribution service optimized for AI discoverability.

By implementing Notified's AI-optimized GlobeNewswire distribution, Zen Media launched the GenAI Wire Press Release, a service designed to reach both human readers and AI systems. This solution provided measurable impact, including a 150% increase in content citations and inbound sales leads that cited ChatGPT as their referral source. Notified's platform and integrated Profound technology enabled the agency to see how its content appeared within large language models, proving the ROI of their new AI-first PR strategy.

Zen Media