Case Study: Kochava transforms owned media into a performance engine with Notified

Kochava lowers CPC to $8.75 with Notified

Kochava, an omnichannel measurement platform, faced the challenge of maximizing the value of its marketing content. The company needed a cost-effective way to distribute a wider range of owned media, like blog posts, beyond just major press releases. They partnered with the vendor Notified and used its GlobeNewswire service to find a flexible distribution solution for content that previously went underleveraged.

By using Notified's GlobeNewswire, Kochava distributed blog-style content with unlimited word counts and links, supported by AI-optimization tools. This strategy drove traffic to multiple web pages and resulted in a cost-per-click (CPC) of $8.75. The solution from Notified provided measurable engagement and allowed Kochava to treat every piece of content as a performance opportunity.

Kochava