Case Study: Red Hat reaches 82,000+ summit registrants with Notified

How Red Hat pivoted their annual summit to a virtual event and achieved over 80,000 unique registrants

Red Hat, an enterprise software company, needed to transform its large annual in-person summit into a virtual event due to the COVID-19 pandemic. Their challenge was to broadcast the event globally, drive audience engagement, and humanize their brand online. They turned to their long-time partner, Notified, to utilize its virtual event platform and expertise for this task.

Using the Notified platform's customizable features, Red Hat created a comprehensive virtual experience with over 300 sessions, including live and pre-recorded video. The solution featured an event lobby, awards, and badging to foster engagement. The results were significant, with Notified helping Red Hat achieve 82,009 global registrants and 56,063 unique attendees, making it their largest summit ever and proving the value of a virtual event strategy.

Red Hat

Emmett Helmes

Global Online Events Lead