Notified
8 Case Studies
Case Study: HIMSS doubles conference audience and boosts sponsorship revenue with Notified
A Notified Case Study
How HIMSS doubled their conference audience and exceeded sponsorship revenue goals
The Healthcare Information and Management Systems Society (HIMSS) needed to expand the reach and engagement of its 2019 global conference for those unable to attend in person. The not-for-profit organization partnered with vendor Notified to create a new marketing channel, HIMSS TV, with the goals of increasing awareness and driving event revenue through sponsored content.
Notified implemented a comprehensive live streaming solution, broadcasting a multi-day news program with interviews and panel discussions from an on-site studio. This content was syndicated across social media, the HIMSS.TV website, and other channels. The solution significantly doubled the conference audience and exceeded sponsorship revenue goals, resulting in 349 million total impressions and over 119,000 live video views.
Open case study document...
Healthcare Information and Management Systems Society
John Whelan
Executive VP