Case Study: Primera boosts engagement and loyalty with Notificare

Primera triples active users and boosts open rates past 50% with Notificare

Primera, a large retail chain in the Netherlands with over 500 convenience stores, faced the challenge of translating its personal, neighborhood-level shopping experience into the digital realm to improve customer loyalty and engagement. They partnered with Notificare to implement a solution using its customer engagement platform for their new mobile app.

The solution from Notificare involved sending highly segmented and personalized messages through the app, including push notifications. This strategy, supported by Notificare's Professional Services team, led to a dramatic increase in active users, tripling in the first quarter. Campaign open rates soared from 25% to over 50%, and messages with action buttons achieved click-through rates as high as 70%.

Primera