Case Study: ICI PARIS XL achieves personalized beauty engagement with Notificare

ICI PARIS XL the beauty of engagement marketing

ICI PARIS XL, the Belgian perfume and beauty retail chain with nearly 300 stores across 3 countries, wanted to extend the personal in-store advice of its Beauty Experts into its app. With a huge catalog of 13,000 products and a broad audience, the challenge was to deliver more relevant, personalized engagement and stronger loyalty through its mobile CRM efforts using Notificare.

Using Notificare’s Contextual Content, Automation, and interactive campaign features, ICI PARIS XL personalized content by segment, automated onboarding and win-back journeys, and linked campaigns to transactional and location data. The results included strong member-only campaign performance, with 10–15% open rates for broadcast messages and 25%+ for automated campaigns, while 500+ automation connectors helped the CRM team scale targeted engagement and improve loyalty outcomes.

ICI PARIS XL

Louise Douma

Mobile & CRM