Case Study: La Place boosts loyal customer engagement with Notificare

How La Place uses direct messaging and location based campaigns to reward loyal customers

La Place, the Netherlands’ leading food service brand, wanted to make “food with a conscience” more accessible while driving more visits, acquiring new loyalty members, and encouraging repeat behavior. To support this challenge, La Place worked with Notificare using its mobile app, digital member card, messaging, and location-based campaign capabilities.

With Notificare, La Place built a simple loyalty program around “Extras,” personalized app content, push messaging, audience segmentation, and geo-fencing to trigger timely offers and store-visit campaigns. The approach helped increase monthly active users by 24%, recover over 5% of dormant app users, and grow active users by 15% over the past year, while geo-fencing campaigns were opened twice as much as other campaigns.

La Place

Marie-Suzan Tukker

Brand & CRM Manager