Case Study: IFFR achieves high conversion rates with Notificare

How IFFR used location based messaging and personalised content to achieve high conversion rates

IFFR, the International Film Festival Rotterdam, needed a first-class mobile solution for its 2018 festival after skipping apps in 2016 and 2017. The challenge was to make the app useful throughout the event, relevant at the right time and place, and able to guide visitors with personalized, contextual information.

Notificare provided the platform and tools, including segmentation, geo-fencing, rich notifications, and storage add-on features, to deliver tailored content for different audience groups and venues. The result was strong engagement and conversion: the launch campaign was opened by 54% of the targeted audience, inbox functionality added another 5%, and location-based messaging helped drive open rates up to 56% while supporting downloads, app usage, and venue visits.

IFFR

Guus Benneker

Marketeer / Data Analyst