Case Study: Red Cross improves emergency support and first aid outreach with Notificare

How does the Red Cross use its first aid app to support civilians in emergency situations and to increase the health & safety know-how of the Dutch population

The Dutch Red Cross used its first aid app to improve health and safety awareness and help civilians in emergencies, but needed a better way to reach users with timely, relevant information. To do that, the organization worked with Notificare’s mobile marketing platform to add location-based and personalized push notifications to its existing app.

With Notificare, the Red Cross was able to send highly targeted messages for campaigns, surveys, workshops, and emergency-related updates. The results included 10,000 survey responses from 120,000 people reached, 4,000 website visits and 60 workshop registrations from a regional push campaign, and a stronger one-on-one relationship with more than 330,000 users who opted in to notifications.

Red Cross

Simone van Oosten

Marketeer