Case Study: U Beauty eliminates 95% of bot traffic and speeds up site performance with Nostra

U Beauty eliminates 95% of bot traffic with Nostra

U Beauty, a luxury skincare brand founded in 2019, was struggling with its digital storefront due to an overwhelming amount of malicious bot traffic. This artificial traffic significantly distorted the company's analytics, polluted its marketing data, and slowed down its website by putting unnecessary strain on the server. The slow page speeds, measured by Time to First Byte (TTFB), were especially problematic for the high-intent luxury skincare market, where speed directly impacts conversions. U Beauty needed a solution to simultaneously clean its data and accelerate its site.

U Beauty implemented Nostra's Edge Protect for bot mitigation and Edge Delivery for site acceleration. The solution was deployed on their existing Shopify infrastructure with no code changes required. The results were immediate and significant: bot traffic was reduced by 95%, and TTFB improved by 19.3%, making the site dramatically faster for real visitors. According to Nostra, the speed gain alone projected to a 3.4% conversion rate lift, delivering a substantial revenue impact while providing the marketing team with clean, actionable data for the first time.

U Beauty