Case Study: Terra Kaffe achieves 34% more Meta pageview events with Nostra

Terra Kaffe boosts Meta pageview events 34% with Nostra

Terra Kaffe, a company transforming the in-home coffee experience with premium espresso machines, faced a challenge with Meta's default attribution settings. As their customers often take weeks to convert, over 50% of tracking cookies would expire after just 14 days, causing Meta to lose visibility on high-intent visitors and under-attribute effective campaigns.

Nostra implemented a solution by extending cookie duration beyond 60 days through a first-party, persistent tracking layer synced with Meta’s pixel. This resulted in a 34% increase in active pageview events on Meta and allowed Terra Kaffe to confidently scale its daily remarketing budget by an additional $100 without losing efficiency.

Terra Kaffe