Case Study: Omnilux Triples AI-Attributed Revenue with Nostra

Omnilux triples AI-attributed revenue to 3% with Nostra

Omnilux, a leader in medical-grade LED skincare technology, faced the challenge of losing visibility into a new brand discovery channel as consumers began using AI assistants for product research. Their traditional analytics could not detect AI crawler traffic or measure its influence, creating a significant gap in their understanding of this emerging source of revenue. To address this, they partnered with vendor Nostra and used its service to detect AI activity at the server level.

Nostra provided real-time detection of AI crawlers from platforms like ChatGPT and Perplexity, giving Omnilux visibility into which content was being referenced. This allowed the company to measure AI's impact on downstream traffic and conversions. As a result, Omnilux successfully grew its AI-attributed revenue, tripling it from 1% to 3% of total sales.

Omnilux