Case Study: Obvi boosts conversions by 15.5% with Nostra

Obvi boosts conversions 15.5% with Nostra

Obvi, a vibrant wellness brand, faced performance challenges as its traffic scaled. Their content-rich site, featuring bold visuals and dynamic elements, began to suffer from load delays, particularly on mobile, creating friction that led to bounces before conversion. To address this without sacrificing their high-impact brand experience, they turned to vendor Nostra for a speed optimization solution.

Nostra implemented infrastructure-level speed optimizations, which were rolled out with a controlled A/B test. This approach required no redesign or content cutbacks. The results were significant: Obvi achieved a 15.5% increase in conversion rate and a 27% faster time to first byte (TTFB). This led to improved mobile performance across the entire funnel and proved that speed is a direct revenue lever for the brand.

Obvi